Schuberth released a women’s specific motorcycle helmet recently that is designed to properly fit to a woman’s head. It’s the first of it’s a kind, so it makes sense why Shuberth would set off an ad campaign that would not grab the attention of not just women riders, but anyone who’d stop to admire a beautiful, tattooed model.
The woman featured in these photos does know how to ride a motorcycle and her name is Alice. She is from the Harz region in Germany, which is close to Schuberth’s factory in Magdeburg. This location is a renowned motorcycling and bicycling destination. I couldn’t find out much more about who took the photos, what kind of bike she rides or who did the tattoo, but what caught my eye was how the tattoo so closely resembled the helmet’s Euphoria graphic.
“They were looking for a woman for a big photo shoot involving several motorcycles. They wanted someone beautiful and classy and also strong looking,” says Shuberth’s Media Representative, Sarah Schilke. “The C3 Pro Women Euphoria graphic was already slated for production when they started the casting and someone happened to notice on one of the set cards that Alice had a tattoo that resembled the graphic. This was exactly the moment when Schuberth’s Marketing department made the decision to put her into a campaign for the helmet.”
Schuberth is the only company to offer a motorcycle helmet specifically tailored to fit a woman’s facial structure, as their engineers found third party research indicating that women typically have a narrower jaw and higher, more prominent cheekbones. “We re-contoured the helmet’s interior to accommodate this for both enhanced safety and comfort,” Sarah says.
Schuberth has been making motorcycle helmets since the early 1920’s and they continue to keep the other manufacturers on their toes with improving innovation. To find out more about Schuberth helmets, click here.